Around the world with Hopsi: A project that sets an example!
The skillful development and staging of new adventure offers, precisely tailored to the respective target group, is one of the most important prerequisites for sustainable success in the winter, as well as the summer business. This is particularly demanding and challenging when it comes to families and children.
Fun, playful learning and discovery, are the focus of the new Hopsi Winterkinderland in Schladming. The Planai-Hochwurzen lifts are thus once again demonstrating their ingenuity and flair for creating exciting offers for families. Hopsi's journey around the world takes the little explorers from Austria to China and all the way to Australia. The lovingly designed sections of the trip around the world are not only intended to entertain children, but also to offer them courses that are specially adapted to their respective abilities or learning progress.
It is precisely this circumstance that gives the project its special role model effect. After all, a trip around the world is not only much more exciting than the blue slope x or the red downhill run y. It also makes it much easier to tell friends and acquaintances at home about one's own progress and experiences. Since children's wishes often determine their parents' vacation planning, this is a clear mandate for mountain railroads and ski area operators to become active here themselves. Because the planning, implementation and maintenance of such projects is hardly possible for many ski schools, not only from a financial point of view.
Classic children's areas of individual Ski Schools, no matter how perfectly supervised and lovingly designed they may be, usually simply do not have the spatial requirements to realize projects like Hopi's Winterkinderland. However, planning and continuous development also play a central role in sustainable success. A fun slope alone may be a welcome offer for young guests, but today they expect much more than a themed downhill run. Lighthouse projects such as that of the Planai-Hochwurzen lifts skilfully combine differently themed sections with a diverse range of offers for children of all abilities. From non-skiers to professionals. A visitor experience that is also able to attract the ever-increasing proportion of non-skiers is a success factor, not only in the competition between destinations, but also in particular in relation to the confirmed growth in leisure activities away from the mountains. Amusement parks, adventure pools, FECs, ... vie for the time and budget of potential customers in both summer and winter.
In own thing
With our subsidiary Sunkid Heege, which can look back on 40 years of success in the worldwide amusement park industry, we have been part of this booming market for over 10 years. Like no other, we know what kind of competition alpine vacation destinations have to face far away from their home market and how to profit from the huge wealth of experience of this industry.